This document explains how the ParkingUnit.com platform (hereinafter referred to as "we") uses cookies and similar tracking technologies. This policy is in compliance with GDPR Regulation (EU) 2016/679, the ePrivacy Directive 2002/58/EC, and Act No. 127/2005 Coll. on electronic communications.
1. What are cookies
Cookies are small text files that a website stores in your browser. They are used to remember information between visits — such as language preferences, the content of a booking form, or your login session. Similar technologies also exist (local storage, pixels, server-side identifiers) — we collectively refer to all of these as "cookies".
2. What cookies we use
We divide cookies into four categories according to their purpose and retention period:
A) Strictly necessary cookies (always active)
These cookies are required for the basic functioning of the website. Without them, it is not possible to use the booking form, login, or shopping basket. Consent for these cookies is not required under ePrivacy, as their use constitutes a legitimate interest in ensuring the functionality of the service.
| Name | Purpose | Duration |
|---|---|---|
| PHPSESSID | User session identification | Session |
| pu_csrf_token | Protection against CSRF attacks | Session |
| pu_currency | Remembering the selected currency | 1 year |
| pu_lang | Remembering the selected language | 1 year |
| cookie_consent | Storing your cookie consent | 12 months |
| pu_redesign | Choice between the original and new design | 1 year |
B) Functional cookies (optional)
These improve user experience — they remember favourite car parks, the last arrival date entered, or details filled in the booking form.
| Name | Purpose | Duration |
|---|---|---|
| pu_favorites | List of favourite car parks | 12 months |
| pu_last_search | Remembering the last search | 30 days |
| pu_rez_email | Pre-filling email when returning to a booking | 90 days |
C) Analytical cookies (optional)
These help us understand how visitors interact with the website — which pages are most visited, where users leave, and how the conversion rate changes. Data is aggregated and anonymous; we do not create profiles of individual persons from it.
| Service | Purpose | Duration |
|---|---|---|
| Google Analytics 4 (_ga, _ga_*) | Measuring traffic and user behaviour | 14 months |
| Hotjar / Microsoft Clarity | Anonymous recordings of on-page interactions | 6 months |
D) Marketing cookies (optional)
These enable us to display relevant advertising on partner networks (Google Ads, Facebook, Seznam) and to measure the effectiveness of our campaigns (conversions).
| Service | Purpose | Duration |
|---|---|---|
| Google Ads (gcl_au, IDE) | Conversion tracking, remarketing | 90 days – 13 months |
| Meta Pixel (_fbp) | Measuring campaigns on Facebook and Instagram | 90 days |
| Sklik (sid) | Conversions and remarketing in the Seznam network | 30 days |
3. How to give or withdraw consent
On your first visit to the website, a cookie banner will appear where you can:
- Accept all cookies (with a single click);
- Reject all optional cookies;
- Configure in detail which categories you wish to allow.
You can change your decision at any time by clicking the "Cookie Settings" link in the footer of the page. Consent is valid for 12 months, after which we will ask you again.
4. Managing cookies in your browser
You can also block or delete cookies directly in your browser settings. Instructions for the most commonly used browsers:
Please note: blocking strictly necessary cookies may cause certain parts of the website (in particular the booking form and login) to stop functioning.
5. Transfer of data to third parties
Some analytical and marketing cookies transfer data to providers outside the EU (in particular Google and Meta, USA). These providers are certified under the EU-US Data Privacy Framework and comply with the standard contractual clauses approved by the European Commission.
A full list of personal data processors can be found in the Privacy Policy document.
6. Contact
If you have any questions about the way we use cookies, please contact us:
- Email: [email protected]
- Contact form
Last updated: 24 May 2026